As previously stated [Twitter thread], Thumbstick Mafia will never be spam/repost account where we just tweet links to various channels from Twitch, Youtube, Mixer, ::insert your favorite platform:: We want to provide a space where people can truly find content creators that they can rock with, become fans of and possibly support. In our opinion, spamming random links does not cut the mustard and with our background knowledge of marketing and simple examination of our own behaviors as well as observation of others; spamming links rarely works. The click through rate is just not there unless the followers already established a previous relationship with the creator.
One of the solutions we proposed in our most recent Podcast episode [S2E4 – Branding and Re-purposing Your Content] was the tag #TMShare. The purpose of this hashtag is for Black women/ WoC game content creators to share their channel trailers.
What is a Channel Trailer?
A channel trailer is a brief, mostly introductory video about you and your channel. You can share the type of games you like to play, give insight on the type of communities you want build, or even share highlights. You can find more information and tutorials about getting started via YT Creator Academy – here.
When creating your Channel Trailer on Youtube, please remember to add #TMShare in the description box. If you already have a Trailer up, be sure to add the hashtag.
Why the hashtag?
It will make your content easy to locate (for us) when we’re trying to promote and support your work. If the hashtag is used, it will also be a great way for you to find other content creators within the established community outside of us manually sharing. It makes sense to search and look through the hashtags that you’re using and the community you’re a part of so you can promote each other….no? Yes.
What if I don’t have YT?
If you don’t have a Youtube, hold the tears, if you are on Twitch, you can upload your Channel Trailer there. Once you upload to Twitch, don’t forget to share your trailer on Twitter and use the hashtag #TMShare.
Also, you have the option of uploading your channel trailer to Twitter, directly. Keep in mind that videos uploaded to Twitter can only be 2:20 mins long. Twitter has made it easier to upload content through their Media Studio which they recently started to roll out. We would advise you to take a look at that option when you have some time as it’s an excellent, useful resource.
On our Thumbstick Mafia YouTube channel, we provide a brief introduction of the new feature and how to activate it on your Twitter profile.
The hashtag #TMSHARE is only to be used in the description of your YT channel trailer and in your initial Twitter/Social Media Post. DO NOT use the hashtag for all of your content.
There are some amazing Black/WoC game content creators out there and we want to do our best to highlight you all the best way possible. Please get the word out about TMShare to other Black/WoC streamers. Tag them, spam their comments and chats, encourage them to create a channel trailer and share it with us.
Thumbstick Tip: Create a twitter post with your channel and all of the links where people can find you. If the links are too long, bitly [Bitly is a resource that allows you to shorten long urls, save and share them. It also has metrics that show the number of clicks that link got, it’s a great tool to use]. Once you’ve created your Channel Trailer and your tweet has been created, pin it to your Twitter profile.
It is a warm introduction to who you are as a content creator and a great welcome to your page. The double whammy is that you’ll be advertising your content, ensuring folks know when and how to find you on the internet.