Thumbstick Mafia

#TMSHARE- Working to Find Each Other!

As previously stated [Twitter thread], Thumbstick Mafia will never be spam/repost account where we just tweet links to various channels from Twitch, Youtube, Mixer,  ::insert your favorite platform:: We want to provide a space where people can truly find content creators that they can rock with, become fans of and possibly support. In our opinion, spamming random links does not cut the mustard and with our background knowledge of marketing and simple examination of our own behaviors as well as observation of others; spamming links rarely works. The click through rate is just not there unless the followers already established a previous relationship with the creator.

One of the solutions we proposed in our most recent Podcast episode [S2E4 – Branding and Re-purposing Your Content] was the tag #TMShare. The purpose of this hashtag is for Black women/ WoC game content creators to share their channel trailers.


What is a Channel Trailer?

A channel trailer is a brief, mostly introductory video about you and your channel. You can share the type of games you like to play, give insight on the type of communities you want build, or even share highlights. You can find more information and tutorials about getting started via YT Creator Academy – here.  

When creating your Channel Trailer on Youtube, please remember to add #TMShare in the description box. If you already have a Trailer up, be sure to add the hashtag.


Why the hashtag?

It will make your content easy to locate (for us) when we’re trying to promote and support your work. If the hashtag is used, it will also be a great way for you to find other content creators within the established community outside of us manually sharing. It makes sense to search and look through the hashtags that you’re using and the community you’re a part of so you can promote each other….no? Yes.


What if I don’t have YT?

If you don’t have a Youtube, hold the tears, if you are on Twitch, you can upload your Channel Trailer there. Once you upload to Twitch, don’t forget to share your trailer on Twitter and use the hashtag #TMShare.  

Also, you have the option of uploading your channel trailer to Twitter, directly. Keep in mind that videos uploaded to Twitter can only be 2:20 mins long. Twitter has made it easier to upload content through their Media Studio which they recently started to roll out. We would advise you to take a look at that option when you have some time as it’s an excellent, useful resource.

On our Thumbstick Mafia YouTube channel, we provide a brief introduction of the new feature and how to activate it on your Twitter profile.

The hashtag #TMSHARE is only to be used in the description of your YT channel trailer and in your initial Twitter/Social Media Post. DO NOT use the hashtag for all of your content.

There are some amazing Black/WoC game content creators out there and we want to do our best to highlight you all the best way possible. Please get the word out about TMShare to other Black/WoC streamers. Tag them, spam their comments and chats, encourage them to create a channel trailer and share it with us.


Thumbstick Tip: Create a twitter post with your channel and all of the links where people can find you. If the links are too long, bitly [Bitly is a resource that allows you to shorten long urls, save and share them. It also has metrics that show the number of clicks that link got, it’s a great tool to use]. Once you’ve created your Channel Trailer and your tweet has been created, pin it to your Twitter profile.


It is a warm introduction to who you are as a content creator and a great welcome to your page. The double whammy is that you’ll be advertising your content, ensuring folks know when and how to find you on the internet.


Happy Creating!


#TMPOD S2E4 – Managing and Re-purposing your Content

Managing and Repurposing Your Content

We’re back and we’re always here with the hotness so, without further delays, we present – #TMPod S2E4 – Managing and Re-purposing Content.  Another week of @sharkyshood and @chasinglux covering a bit more of the business end of things.

This is a continuation of our Series that has been covering the back end business of content creation and broadcasting. Not caught up? No worries, you’re only three episodes behind. You can catch up here: Season 2

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Continue reading “#TMPOD S2E4 – Managing and Re-purposing your Content”

Cooperation Makes It Happen: How The Sims Can Fix Their Representation Issue – Part 2

This is the second and final part to Sharkyshood’s article; Cooperation Makes it Happen: How the SIMS can fix their Representation Issue.  


Working Together

For the Sims team to create a gaming experience that is inclusive of various identities, they should focus on building a system that allows them to work directly with the Sims mod community. When the Sims 3 was released I assumed we were headed in that direction. If you remember, Sims 3 had the awesomeness that was the Sims 3 store. Even tough Sims 3 was a mess for me, one thing was a point toward redemption was The Sims 3 store.

The Sims 3 Store allowed you  to download New Worlds and objects created by the Sims developers by using Simpoints.  In addition to downloading items created by Sim developers you could also download item recolors that were designed by creators in the community. The recolors didn’t require Simpoints. Simpoints could be purchased with real money via microtransactions or you could earn them by participating in daily online tasks such as watching a commercial or taking a survey.

I enjoyed the Sims 3 store because I saw its prospective future as a central location to find custom content. I assumed the recolors was just a small test run and then the store would expand to original meshes and mods.

Continue reading “Cooperation Makes It Happen: How The Sims Can Fix Their Representation Issue – Part 2”

Active Support

Diversity is a topic we continue to talk around – yes, we have seen some change – with the advent of movements that hope to bring that conversation to the consumer, as well as turn it inward to the developers, writers, gamers and the Game Industry at large. 

This is not a post debating whether or not diversity is necessary – I’m writing this under the assumption that most readers are aware of the benefits of being inclusive as well as acknowledging that diversity does not mean “insert black woman or man here’.

With that out-of-the-way – I do feel like there needs to be a shift in conversation. We’ve started to instigate change, but now that we have diversity, what do we do with it?

Continue reading “Active Support”

Thumbstick Fave: Layla and Shemar’s Playhouse

What is Layla and Shemar’s Playhouse?

Layla and Shemar are the next generation of Let’s Players. This channel was created by their Aunt Xmiramira who also creates funny let’s play videosSim content and is the creator of The Black Simmer forum. These little cuties have stolen my heart and they are HILARIOUS. I am extremely happy to see game let’s play videos for kids BY kids. As soon as Squish is old enough to understand and watch let’s play videos, he will be watching this channel.

I truly adored watching this sibling duo interact with each other during their minecraft game-play. There was one scene were Layla was roaming through a dark cave, scared. Shemar was right by his sister’s side saying “There’s nothing to be afraid of.” TOO MUCH CUTE. Then there was another scene where Layla was running away from some invader. Right before she made her great escape, she said “Bye, Felicia. I’m flying. See you when I see you.” BURY ME A G BECAUSE I AM DONE. If you have little ones who are interested in watching Let’s Play videos, then have them checkout Layla and Shemar.

The kiddies definitely need love, too. If you know of any other gaming channels that feature children of color, then shout them out in the comment section.


Our Guest Writer is none other than Thumbstick Mafia’s Co-founder Sharkyshood. You can find her on her website, twitter or whenever she blesses us on stream or YT.
About the Author
Sharky On Twitter

#TMPOD S2E3 – Diversify Your Platforms #2 + Twitch Affiliate Program

Diversify Your Platforms + Twitch Affliate Program

#TMPOD is byke and we’re finishing off our Diversify your Platforms mini series. If you didn’t catch part 1 of this series, then make sure you listen here.  In Episode 2 we covered Twitch, Youtube Gaming, Beam and Facebook Live. This episode we talk a bit about a few more options for you; Ustream, Hitbox, YouNow and MobCrush.

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Continue reading “#TMPOD S2E3 – Diversify Your Platforms #2 + Twitch Affiliate Program”

#TMPOD S2E2 – Diversify your Platforms


Sharkyshood and Seeker here with a new mini series: Diversify Your Platforms. We’re assuming you listened to S2E1 All About Your Coins – We continue our mission to get your right by breaking down all of the options you have as a Broadcaster/Streamer/Content Creator.

In this episode, we cover the four major platforms: Twitch, YT Gaming, Beam and FB Live. We break down their main features, partnership options and give you a bit of insight into the respective communities function.

Podcast: Play in new window | Download
iTunes | Android | Google Play | Stitcher | RSS

Continue reading “#TMPOD S2E2 – Diversify your Platforms”

Cooperation Makes It Happen: How The Sims Can Fix Their Representation Issue


The Sims and Me 

Original The Sims game cover
By Source, Fair use, Wikipedia

The Sims have been a staple in my gaming gallery for about 17 years now.

Wow, 17 years. Which means my gaming experience with the Sims is about to reach the status of adulthood. When I first started, I assumed the possibilities were endless when it came to game play. I would spend hours on the base game and then Maxis started to release expansion packs and now my Sims could go on vacations, dates, become a superstar, have pets and so much more. Fast forward to the announcement of Sims 2 and I was giddy with excitement from simply thinking about the new adventures my Sims would take on. Little did I know the Sims team would bring us all the way back to base game features.

My Sims who were once able to own pets, throw parties, and own a business are now back to chillin’ in the house and working. The very same thing happened with Sims 3 and now with the most current title, Sims 4. With each new release of the Sims series, we were right back at square one and needed to buy expansions packs just so we could have features we had in the previous series. I’m sure you can see how that can get old if you have been a veteran player and playing the game since the original.

In this article, I will discuss the Sims playing experience and how I envision a system that will benefit EA, custom content/mod creators and Simmers. Please note, this is part one of the series, stay tuned for part two.

Continue reading “Cooperation Makes It Happen: How The Sims Can Fix Their Representation Issue”

#TMPOD: S2E1 – All about YOUR coins!


#TMPod is back for Season 2! We’ve definitely missed ya’ll so  we kick off the first episode by discussing Content Creation and Revenue Sharing because what better way to show we love you by helping you get your coins together?

The back end game is changing and Sharkyshood the prophet has us covered with the break down as usual.

We discuss the changing rules for the industry for content creators and discuss it from the developer’s point of view with Persona 5’s press release and YouTube’s continued updates and changes in their effort to work with sponsors and continue to grow their overall brand and company and how it impacts content creators.

#TMPod tag is still the official hashtag for the show! If you have comments, questions, would like to suggest a guest or a topic – please use the hashtag so we can keep track or you can email us:

P.S. As promised – Sharkyshood Living Single Intro

Sharkyshood: Twitter | Twitch |Tumblr
Seeker: Twitter | TwitchSite

Listen to Episode Here

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